Privacy Policy

Effective date: 1 March 2026

Welcome to The Pools Casino. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thepools.com, use our services, or interact with us in any way. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Data Controller

The Pools Casino is operated by The Pools Ltd, a company registered in the United Kingdom (Company Number: 12345678) with registered office at 10 Casino Street, London, UK, SW1A 1AA.

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Phone: +44 20 7946 0123

2. Information We Collect

We collect and process the following data about you:

Personal Identification Information: name, date of birth, address, email address, phone number, and other contact details.
Account Information: username, password, account preferences, and transaction history.
Payment Information: payment card details, billing address, and transaction data.
Usage Data: IP address, browser type, operating system, pages visited, time and date of visits, and other diagnostic data.
Communication Data: correspondence with customer support, feedback, and survey responses.
Verification Data: documents or information required to verify your identity and comply with legal obligations (e.g., proof of ID, proof of address).

3. How We Use Your Information

We use your information for the following purposes:

To provide, operate, and maintain our casino services.
To verify your identity and comply with legal and regulatory requirements, including anti-money laundering (AML) and responsible gambling policies.
To process your transactions and payments securely.
To communicate with you regarding your account, promotions, updates, and customer support.
To improve our website, services, and user experience through analysis and feedback.
To detect, prevent, and address fraud, security breaches, and other unlawful activities.
To comply with applicable laws and regulations.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, our legal bases for processing your personal data include:

Performance of a contract: to provide you with our services and manage your account.
Legal obligation: to comply with laws, regulations, and regulatory requests.
Legitimate interests: for fraud prevention, security, and improving our services, provided this does not override your rights.
Consent: where you have given explicit consent for marketing communications or other optional processing.

5. Sharing Your Information

We may share your personal data with:

Service Providers: trusted third parties who perform services on our behalf, such as payment processors, identity verification providers, IT and hosting services, and customer support.
Regulatory Authorities: when required by law or to comply with legal obligations.
Affiliated Companies: for business operations and marketing purposes, where permitted by law.
Fraud Prevention Agencies: to detect and prevent fraud and other illegal activities.

All third parties are required to keep your information secure and confidential and are not permitted to use your personal data for any other purpose.

6. International Transfers

Your information may be transferred to, stored, and processed in countries outside the UK. Where such transfers occur, we ensure appropriate safeguards are in place in accordance with UK data protection laws, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to meet legal, regulatory, tax, accounting, or reporting requirements. When data is no longer needed, we securely delete or anonymise it.

9. Your Rights

You have the following rights under UK data protection laws:

Right to Access: request a copy of your personal data we hold.
Right to Rectification: request correction of inaccurate or incomplete data.
Right to Erasure: request deletion of your data in certain circumstances.
Right to Restrict Processing: limit how we use your data in certain situations.
Right to Data Portability: receive your data in a structured, commonly used format.
Right to Object: object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We may ask you to verify your identity before responding to your request.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyse usage, and deliver personalised advertising. For detailed information, please see our Cookie Policy.

11. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 18, we will take steps to delete it as soon as possible.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. We will notify you of any significant changes by posting the updated policy on our website with a new effective date.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer at:

The Pools Ltd
10 Casino Street
London, UK, SW1A 1AA
Email: [email protected]
Phone: +44 20 7946 0123

Thank you for trusting The Pools Casino with your information.